books – RoachCreative

When the Promise Finally Breaks: Introducing “The Gap”

I was thirty-two years old, sitting in a conference room on the fourteenth floor of an office building in downtown Houston, when something broke in me that couldn’t be repaired. The CEO was mid-sentence, explaining why we needed to “recommit to our people” and “rebuild trust with our workforce.” He used the word “family” threeContinue reading “When the Promise Finally Breaks: Introducing “The Gap””

The Allure and Pitfalls of Scale: A Veteran’s Perspective

Having spent years navigating the high-stakes world of oil and gas deals, I’ve witnessed firsthand the contrasting realities of “big” versus “small” operations. I oversaw the construction of narratives for deals worth over $10 billion, ensuring they were technically sound while highlighting the most appealing aspects for potential clients. Later, I transitioned to the acquisitionContinue reading “The Allure and Pitfalls of Scale: A Veteran’s Perspective”